Early Stage Product Questions

Product Roadmap

Who What When Where Why and How - A Short Silicon Valley Poem

  1. The CEO looks at the market conditions to identify a problem that a user segment has.

    Consumes: when, where

    Answers: who, why

  1. The product manager dives into these users’ problems and stories to identify the solution.

    Consumes: who, why

    Answers: what

  2. The engineering team breaks down the solution features into engineering tasks, and implements them

    Consumes: what

    Answers: how

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